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Listing Presentation Guide

Use this guide to prepare for your listing presentation by watching our step-by-step video tutorials and following the links to order the materials you need.

Listing Presentation 

 Overview & Resources

Select Portfolio

The Signature

PORTFOLIO

Designed for listing presentations up to $5,000,000, the Signature Portfolio provides all essential materials in elegant, elevated packaging to ensure a strong first impression. 

We recommend including:

    • The listing presentation book

    • Two-pocket or three-pocket folder (based on how much you need to carry including CMA, printed marketing proposal, etc.)

    • Blue presentation bag to hold all materials

    • “Thank you” card to leave with the seller

  • The listing presentation book

The listing presentation book

Two-pocket or three-pocket folder

Blue presentation bag

  • Blue presentation bag to hold all materials

“Thank you” card to the seller as a leave behind

  • Two-pocket or three-pocket folder (based on how much you need to carry including CMA, printed marketing proposal, etc.)

  • “Thank you” card to leave with the seller

Select Portfolio

The Prestige

PORTFOLIO

Designed for listings $5,000,000+, the Prestige Portfolio enhances your presentation with premium elements such as a video brochure, customized proposals, and a hardcover presentation box. Package everything in a cream presentation bag for a sophisticated, seamless client experience.

For this portfolio, we recommend including:  

  • The listing presentation book

  • ​Two-pocket or three-pocket folder depending on your capacity needs for CMAs, printed marketing proposal, and any additional materials

  • ​Customizable video brochure

  • ​Customized, professionally bound marketing proposal (printed in-office)

  • Custom “Agent to seller” letter

  • “Thank you” card to the seller as a leave behind

  • ​Listing presentation box (fits the listing presentation book, video brochure, custom letter to seller, Luxury Outlook Report, and additional marketing materials)

  • Cream presentation bag

    • The listing presentation book

    • ​Two-pocket or three-pocket folder depending on your capacity needs for CMAs, printed marketing proposal, and any additional materials

    • ​Customizable video brochure

    • ​Customized, professionally bound marketing proposal (printed in-office)

    • Custom “Agent to Seller” letter

    • “Thank you” card to the seller as a leave behind

    • ​Listing presentation box (fits the listing presentation book, video brochure, custom letter to seller, Luxury Outlook Report, and additional marketing materials)

    • Cream presentation bag

Select Portfolio

Additional Presentation

Resources

These supplemental tools help you deliver a high-touch, high-impact client experience from the moment the appointment is set. Use them to stand out among competitors and highlight the ONE Sotheby’s International Realty advantage.

    1. Pre-listing presentation email

    2. Post-listing presentation email

    3. Customized marketing proposal

    4. Customizable video brochure

    5. Agent-to-seller letter template

    6. Thank you cards

    7. Listing presentation talk track

    8. Lead-to-Launch Checklist

    9. Your Property Journey brochure

    10. Off-Market Listing Proposal 

These resources include:

1. Pre-listing presentation email

2.Post-listing presentation email

3. Customized marketing proposal

4.Customizable video brochure

5.Agent-to-seller letter template

​6. Thank you cards

7. Listing presentation talk track

8. Lead-to-Launch Checklist

9. Your Property Journey brochure

10. Off-Market Listing Proposal 

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